SÃO PAULO, Brazil – September 12, 2025 – Hebei Anmei Electrical Equipment Co., Ltd. successfully participated in the 2025 Brazilian International Electric Power and Electronic Components Exhibition, held from September 9 to 12 in São Paulo. Marking a major step into the South American market, the company presented 25 products including transformers and high-voltage bushings in a 9 sqm booth. Anmei Electric completed all exhibition tasks – from cross-border logistics and customs clearance to setup and dismantling – without any safety incidents or product damage, fully achieving its participation goals.
Strong Business Engagement, Over RMB 11 Million in Intended Orders
During the four-day event, Anmei Electric welcomed 168 professional customers from Brazil, Argentina, Chile and other South American countries, and conducted 62 in-depth technical and commercial meetings. The company secured 15 letters of intent for deals, with a total intended order value of RMB 11.2 million. In addition, Anmei Electric gained 8 potential regional distributors and collected 115 high-quality sales leads, marking a significant breakthrough in South American market development.
Brand Recognition Soars, Local Adaptation Wins Acclaim
Beyond direct commercial results, the exhibition substantially enhanced Anmei Electric's brand awareness and industry influence across Latin America. Customers widely recognized that the company's products – in terms of technical specifications, reliability and cost-effectiveness – are highly compatible with local grid standards, exceeding expectations. Through face-to-face interactions, Anmei Electric also gathered valuable regional market intelligence and channel resources, laying a solid foundation for further international strategy and localized service networks.
Addressing Challenges, Committed to Global Service Excellence
Anmei Electric also identified areas for improvement, including relatively low brand recognition in the region, Portuguese communication barriers, and long logistics lead times. In response, the company will intensify pre-show brand promotion, assign dedicated Portuguese interpreters, optimize its international logistics solutions, and begin establishing localized after-sales service systems in key South American markets – all aimed at enhancing future exhibition performance and customer satisfaction.
Looking Ahead
Anmei Electric will continue to uphold its philosophy of "quality first, global sharing," deepening its presence in Latin America and beyond, and providing more reliable, better-adapted electrical equipment solutions to power customers worldwide.
About Hebei Anmei Electrical Equipment Co., Ltd.
Hebei Anmei Electrical Equipment Co., Ltd. specializes in the R&D and manufacturing of power equipment such as transformers and high-voltage bushings. Committed to high quality and high reliability, the company serves domestic and international power grids and industrial clients, continuously driving technological innovation and international expansion to build a global service network.
